I design the systems behind growth.
A growth marketer who went deep on the infrastructure — and never came back.
I didn't start my career as a GTM engineer. I started in growth marketing — generating pipeline through demand generation, paid acquisition, lifecycle marketing, content and marketing automation. My job was to drive growth, lift conversions and help revenue teams hit their targets.
But over time, I noticed a pattern. The biggest obstacles to growth weren't always campaign-related — more often, they were operational. Leads weren't routed correctly. CRM data was incomplete. Attribution was unreliable. Marketing and sales worked from different sources of truth. Teams spent hours on manual tasks that should have been automated.
The work that moved the numbers most was the work behind the campaigns.
I found myself increasingly drawn to solving those problems. What began as setting up HubSpot workflows and improving marketing automation evolved into designing lead-routing systems, enrichment pipelines, attribution frameworks, outbound infrastructure and AI-powered GTM workflows.
The more I worked on the systems behind growth, the clearer it became: this was where I could create the greatest impact.
Today, as a GTM engineer, I combine a growth marketer's understanding of pipeline generation with the technical skills to design the infrastructure that powers it. My background means I don't just think about how systems work — I think about how they influence demand generation, conversion rates, sales productivity and revenue outcomes.
That mix of commercial thinking and technical execution lets me bridge the gap between strategy and systems — helping revenue teams scale more efficiently and turn data into predictable pipeline.
Track Record
( Growth marketing → GTM engineering )Growth marketing
GTM engineering
The Arc
( Marketer → Engineer )Growth marketer
Demand gen, paid acquisition, lifecycle and content — owning pipeline and conversion targets end to end.
The pattern
The real blockers were operational — routing, data, attribution, manual glue. So I started fixing them myself.
GTM engineer
Designing the enrichment, routing, attribution and AI workflows that turn go-to-market into a system that compounds.
How I Work
( Principles )Commercial first, technical always
Every system is judged by what it does to demand, conversion and revenue — not by how clever it is.
One source of truth
Marketing and sales should never argue about the data. I wire the pipes so the numbers agree.
Automate the glue
If a person is copying data between tools by hand, I turn it into a system that doesn't need them to.
Designed to compound
Infrastructure should keep paying off — instrumented, observable, and designed to scale without me.
Beyond Work
( Off the clock )Based in Berlin. When I'm not designing pipeline infrastructure, I paint, get on the tennis court, and keep a steady Pilates habit.
Mostly, I like exploring new things — new tools, new ideas, new corners of the city. The same curiosity that pulls me into a messy GTM stack is the one that keeps the rest of life interesting.